Service 02 — Sell Direct
You make the product.
Someone else earns the profit.
Why This Matters
Here is the maths most Indian manufacturers live with every day. You make the product and earn 8 to 12 percent. The company whose name goes on the packet sells the same product and earns 60 to 70 percent. You carry the factory, the workers, the licences and the quality risk — and take the smallest share.
Then you wait for your money. Thirty days becomes forty-five. Forty-five becomes ninety. This is udhari, and while you wait, your cash is sitting inside your buyer's business, helping them grow. You even borrow working capital and pay interest to keep this going.
The way out is not a new factory. It is the same factory, the same product, and your own brand selling directly to the customer. Three things change at once: you get paid immediately instead of after 90 days, you keep the brand profit instead of giving it away, and you finally own the customer — the only thing in this chain that becomes more valuable over time.
The Udhari Problem
Four numbers every factory owner
already knows, but nobody says out loud.
60-70%
What the brand earns
on a product you made at 8-12% profit. Same product. Your factory.
90 days
How long you wait for payment
dealers and distributors commonly take 90 to 150 days to pay you.
Same day
When a D2C brand gets paid
online customers pay upfront. Marketplaces settle in one to two weeks.
Zero
Customers who know your name
after twenty years of making products under someone else's brand.
Common Problems
What we see in most businesses.
Your money is stuck in udhari
At 90 days credit, roughly one quarter of your yearly sales is always sitting with your buyers. You borrow money to run the factory while funding their business for free.
You are building someone else's name
Every box you ship makes another company's brand stronger. If that buyer changes supplier tomorrow, 20 years of good manufacturing leaves you with zero customers who know your name.
You cannot set your own price
Yearly price-reduction letters, reverse auctions, 'market rate' — because a factory without a brand has no pricing power. Brands decide prices. Factories accept them.
Buyers cannot find you online
Even for those staying B2B — purchase managers now search online before they call anyone. If you are not visible there, you are not losing orders. You never even got the enquiry.
Check Your Own Numbers
Put your own figures in.
The maths surprises everyone the first time.
Your numbers
What you supply to other companies today
From sending goods to money in your bank
What it sells for in the market under someone else's brand
What you spend on ads per order in year one
Courier, payment gateway fees, returned orders
Year one. Start small — this is kept deliberately low
Where your money actually goes
One unit · consumer pays ₹199
After making cost, advertising, delivery, payment charges and returns.
You earn today
11.5%
₹6.00 on every unit you make
With your own brand
24.1%
8.0× more on every unit
Your money stuck with buyers
₹64.1 L
At 75 days of credit on ₹3.12 Cr of annual revenue. This is your money, sitting in your buyers' businesses. You borrow from the bank and pay interest, while funding their business for free.
If you sell just 10% under your own brand
+₹25.2 L /year
Same factory. Same product. Same 60,000 units — sold directly to the customer who uses them, and paid for immediately instead of after 90 days.
These are rough figures to start a discussion, not a promise. Whether it will actually work depends on your product, repeat buying and licences — which is exactly what we check in the first step.
How We Do It
7 steps.
Nothing left vague.
First we check if your product will work
Not every product sells well online. We check your price per order, repeat buying, shelf life, courier cost, return risk and licence requirements — before you spend a single rupee.
We build the brand
Name, logo, packaging, positioning and story. The hardest part is not design. It is changing from thinking like a supplier to thinking like a brand customers choose.
We complete the licences
FSSAI, CDSCO, AYUSH, BIS, weights and measures, trademark. In food, pharma and cosmetics this is exactly where unprepared launches get stuck. We handle it properly from day one.
We choose where you sell
Your own website, Amazon and Flipkart, and quick commerce apps each work differently on profit and payment. We start in the right order instead of launching everywhere and losing money everywhere.
We run the advertising
Meta and Google ads, regular new creatives, and strict control on what it costs to get one order. In India today, the number of ads you test matters more than clever targeting.
We make customers buy again
The first order usually just covers its own cost. Real profit comes from the second and third. WhatsApp follow-ups and repeat offers are built in from the start, not added later.
We keep the numbers honest
Profit per order, cost to get a customer versus what they spend over time, and returns control — reviewed every month, stopping whatever doesn't pay. This is where most D2C brands fail and where a factory owner's discipline is a real advantage.
What Improves
What We Do
Works Well With